The House AYALA has an incredible history, which is first of all that of a visionary spirit, with a melodic name from afar. The name AYALA seems to have been custom-made, by chance, for the village of Aÿ, where the House has been located since its creation. A curious and audacious personality, Edmond de AYALA always sought to go the extra mile. The House AYALA is vibrant with the spirit of excellence and adventure inspired by its founder.
A pioneer in introducing a drier style, he had the flair to launch “dry champagne” in 1865, with only 21 g/L. A bold statement in favour of purity, contrasting with the traditional French dosage of more than 150 g/L at that time.
From its creation, the young House has been a key reference, and was one of the founding members of the Syndicat des Grandes Marques in 1882, today called the Union des Maisons de Champagne.
In the early 20th century the House continued its growth in England, thanks to Fernand, the youngest brother of Edmond, who established a lasting awareness of the brand, leading to a Royal Warrant in 1908, after the coronation of King Edward VII.
The House enjoyed a golden age in the 1920’s with an annual production of one million bottles, placing it among the greatest Houses of the times. During the post-war era, the House was led by great men of Champagne, René Chayoux and Jean-Michel Ducellier, who furthered interprofessional organisation, contributing to the development of the appellation.
To restore the sleeping beauty of Aÿ to its former greatness. The construction of a new winery in 2007 equipped the House with a modern vinification tools, up to the ambition of the wines’ quality of Champagne AYALA. The redeployment on the international stage began.
From 2006, Caroline Latrive began to learn the savoir-faire of AYALA, at Nicolas Klym’s side, before succeeding him as Cellar Master of the House in 2012. At the same time, Hadrien Mouflard was appointed Managing Director, whose mission was to accelerate the development of AYALA in France and internationally.
In 2014 the brand’s identity is entirely re-thought, with the design of new labels inspired by the historical codes of the House. An aesthetic style that is contemporary, graphic and chiseled, just like the new hospitality facilities.