In 2007 4th generation Cahors vintner Bertrand Gabriel Vigouroux traveled to Argentina to understand the global success of Malbec. He learned of Paul Hobbs’ work with Malbec and upon his return home, extended an invitation of a visit to Paul.
Paul visited Cahors, but decided that despite discovering exciting terroirs, the wines made in Cahors reflected the style of a bygone era; which no longer fit with the expectations of the contemporary market.
Excited to craft a Malbec in its birthplace, in 2009 Paul decided to work with Bertrand as a consultant to bring his modern and innovative approach to the vineyards and the winemaking. He initiated a general shift towards quality, with attention to detail in the vineyard and winemaking, moving from machine harvesting to hand harvesting while instilling cleanliness in the winemaking.
In 2011, the two partners decide to go a step further and create a joint venture called Crocus. Crocus wines are a quest to redefine Malbec in its birthplace, combining old world, ancient terroirs with new world vision.